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Design Philosophy

My interests are a duality

that make my being complex.

One minute I’m classical and analog,

then modern and digital in the next.

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I sometimes feel Korean,

but I’m American through and through.

I sometimes have a softie side,

but I'm sharp and assertive too.

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I can be quite poetic,

but my pragmatism can be blunt.

I believe that all good statements

should be said right upfront.

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The roles of polite passivity

were never to my palette.

I’m all about action, inspiring change.

Go on, cast your ballot.

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I’m not diplomatic

if it gets in the way of progress.

To embrace change with open arms

is the first step towards success.

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I believe in design and science

that use efficiency as their basis.

Investing in compassion and

education to avoid stasis.

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Sure, change is painful,

but stagnation makes me gag.

Conventionalism is an agonizingly

slower death than jet lag.

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I create organization

because chaos is my kryptonite.

I crave equality and sustainability-

it’s quite a hefty appetite.

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I’m an avid minimalist,

user-friendly and bold.

The message is clear and entertaining

in the concise way that it’s told.

​

I use surrealism and irony

to keep things witty and clever.

In hopes of bringing attention

to my rather ambitious endeavor.

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This is what I stand for,

I’m just keeping it real.

It might not be to your taste,

but it’s certainly my ideal.

 © COPYRIGHT CHER LEE 2025

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