BRUNCH FUCKS
As a symbol of our friendship and a never-ending nod to our inside jokes, I created a brand identity for my friend group, which we call The Brunch Fucks.
BACKSTORY
The Brunch Fucks is a group of four friends who enjoy boozy brunches, high-end dinners, and a good raucous party. Although we are self-aware of our chaotic and sometimes trashy good times, we're sometimes deluded into thinking that we're way classier and more elegant than we actually are. This makes for a fun and goofy dynamic that continues to strengthen our 17+ year-long bond.
LOGO
Using the negative space of 4 glasses clinking together, the logo becomes a twinkling diamond, a somewhat ironic yet fitting symbol for our trashy and bougie tastes for food, drink, and fun.
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COLOR & TYPEFACE
The header uses Scotch Display, an elegant serif typeface that seamlessly integrates the diamond icon into its crossbars. The body copy, Futura, is a familiar and modern sans serif to complement the sharp points of the logo. The blue and white color palette is inspired by the delft blue designs we saw during a formative trip we all took together to The Netherlands.
